There’s a fairly well-accepted doctrine in the Internet marketing world: you can get great Web design or great search engine optimization, but you can’t get both at once. This fiction seems to be pushed by those companies that fashion themselves as either a Web design agency or an SEO company. In reality, it is quite possible to create a beautiful website that is fully optimized for search engines. In order to do that, though, you need to work with a company that considers itself a full service Internet marketing and Web design agency. These are a few of the design and SEO trends that your marketing company should be talking about.
SEO Web Architecture
Search engine optimization is about a lot more than sticking a few keywords into the right slots on your website. It includes a lot of moving pieces and requires a logical architecture that is easy for search engines – and regular people – to navigate. The Web design agency you work with should build search engine optimization into your site from the very start.
Responsive Web Design
Your website has to be people-friendly and search-engine-friendly across all platforms. It’s not enough to optimize your desktop version and figure that it will carry over to those who check your website on tablets and smartphones. As more and more people access the Web through tablets and other alternate platforms, it’s more and more important that your SEO company recognize that different platforms require differing SEO strategies.
Content
Content is the reason that people visit your website – unless, of course, they’re Web design geeks who are just checking out gorgeous sites. If you’re going after a bigger market than that, though, it’s the content that’s important. Web design should be focused on highlighting content and making it easy to find. Content should be crafted with SEO in mind, but never as a slave to search engine optimization techniques. Your SEO company should be more focused on helping you source and craft high quality content than it is on using keywords in tags and page titles.
Mobile App Development
The Web is going mobile, but the trend is toward mobile/Web apps that allow your users to interact with your website and your content. Your Web design agency should be conversant with app development because it’s where the Web is heading.
Don’t think you have to make a choice between good Web design or good search engine optimization. The best Web design agencies ARE SEO companies and vice versa. Contact Exults today and let’s talk about how to optimize your site.