Google announced on their blog today that they’re re-vamping the way they are going to present users with search results, deeming that in certain circumstances, people are looking for new, updated content- even if they don’t specifically say they are. Their updated “Caffeine web indexing system” combined with a brand new over-haul to their algorithm allows them to crawl websites containing new content even faster and more efficiently while ranking them higher in the search results.
With this change, fresh, relevant content is going to become an even more important factor in keeping up with the ever-changing landscape of the Google results page. One way to continually produce fresh content is with a blog. A well written, industry relevant blog can be updated as frequently as you like and will keep all of the little robots at Google working over time. Easy ways to generate content for a blog is to write about things that are newsworthy in your industry.
If you don’t have the time to constantly update your website or blog, it’s going to become crucial to hire a professional to manage your Search Engine Optimization strategy. Each time a website in your industry is updated with fresh content, your website could be knocked out of the running for the top spot. Depending on what industry you’re in, this new change in the way Google generates results can lead to a loss in traffic to your website. Several studies have shown that the top 3 organic positions on the search engine results pages get the most traffic. If you’re currently in one of the top 3 positions and you begin to notice a decline in visits, it could be time to look into hiring a Search Engine Optimization company.